How can I get more traffic on my online store? What to do for getting a ton of traffic on my online business?
That’s question must hit the mind of every entrepreneur at some stage
Maybe you’ve built a million dollar business and now you are looking for the next big goal. Or maybe you’ve just started your business and putting stunk time and effort in setting up your store. Or maybe you’ve seen a constant growth in your business over the past 3 months, but just hit a plateau.
Getting more traffic on your online store is one of the most crucial parts of your growing business, whether you’re trying to attract your first customer or 500th customer. It’s always difficult to generating more traffic always on your online store. If your site is properly optimized, getting a jump in traffic could give you more customers and more customers mean more sales in your business.
We have put a list of 5 high proven tactics that can help you for getting more traffic on your online store. Have a look at the 5 high impactful strategies that can help you for driving traffic to your online store:
Social Media Ad Campaigns:
If you want to grow your business, then, first of all, you need to be able to get your business in front of your ideal customers. Paid social media can play a vital role in getting right customers, By creating highly targeted campaigns, you can attract the customers who are most likely to click through and purchase your products and services.
You should consider some imperative platforms of social media if you are thinking about running paid campaigns:
Well in today’s world, who doesn’t know about the Facebook! Facebook is the widely spread social media platform which is quite popular in all age group over the world, but that Facebook can give you the opportunities to reach your targeted customers and drive them to your online store. This platform of social media allows you to target new users based on their location, behavior, interest and much more.
By using Facebook ads campaigns, you can drive your old customers also on your online store. By using FB ads, you can serve automatically-generated ads to your old customers (who has previously visited your online store) and these ads will be related to the products that they’re looked at, bought from your online store in past or added to their carts.
Instagram is the other largest social media platform in the world. 73% of its active users are between in the age groups of 15-35 and it is the most popular platform of social media, especially among Millennials. So, what more reasons you want to spread your business on Instagram! These all reasons making the Instagram perfect choice to grow business whose target audience skews younger.
Nowadays, Instagram is becoming the quite popular platform-to-watch for social media advertising because of its expanded tools for business owners. So, if you have got a large number of followers on Instagram, then what are waiting for! Use you Instagram for advertising about your products and services.
Pinterest is said to be the home of pins which plays an imperative role in purchasing decisions of its users. 52% people buys things only after watching on Pinterest and 93% have used it as plan purchase. It is quite popular among various different groups like fashion, home décor, and DIY crafts. Pinterest is a form of paid advertising that helps you stand out from the crowd by pushes your pins to the top of your customer’s search results. You can use Pinterest for capturing your targeted customer’s attention and drive them to your online store.
Are your customers are able to find your store online?
When customers search for a particular keyword that is related to your website or your products, you want your store to be one of the top results for that search and that can be only possible by the SEO. If your business name appears on the top pages of Google, that will automatically give you the more traffic on your online stores, and more traffic leads to the more sales.
SEO whose abbreviation is Search Engine Optimization is a process of fine-tuning your website that can increase the chance of your website to appear in the top rank in a search result for a particular keyword.
While many of these tactics may seem like long-term solutions for getting traffic from your online stores, there is a short, attractive tactic is present too. You can rapidly drive more traffic to your online store with viral contests, sweepstakes, and giveaways. You also can offer some exciting prizes of offers in the exchange of your customer’s participation. Rewards and prizes are acts as incentives that can attract customers to visit your store.
For embedding giveaways into landing pages on your store, you can use Woobox or Gleam. Once you are able to drive participants on your store, after that you can use various techniques to tell them about your products and services for future purposes.
To get your online store in front of your new customers, the process of building a relationship with influencers is known as Influencer marketing. You can tackle the creativity of suitable influencers in your industry with influencer marketing while leveraging the trust that they have already formed with their customers.
Content is something that can straightly hit the reader’s mind. Content is more about than just having a blog. You can attract customers to your online store by creating informative, interesting content. There are various methods to branch out your business into the world of content and grab new audiences.
You can build your business as an industry thought the leader with the help of original content. From video to podcast, you can add informative content anywhere. Consider the right topic to write content related to your business that your customers would find useful.
By using Google Keyword Planner, you can find out the new opportunities for your business to rank in search results and get in front of the targeted audiences. More traffic can give you the more sales.
With all of these tactics, you can drive more traffic to your eCommerce business, more traffic means more opportunities to turn casual shoppers into paying customers.