Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
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Search Engine Strategy may consider:
- You need to get an updated website design for your website and it should be mobile friendly.
- Need to work on content and optimize it to improve your website performance.
- Your website Domain and page authority are low, need to work on it to improve it. Once your website authority will be increased then it will help your website to get ranked on the top.
- Need to work on your website Meta tags because Meta tags are like Identity of website pages. Need to create unique Meta tags for each pages using your top keywords.
- Your website H1, H2, and Alt tags are not using top keywords. Need to work on it and use your top keywords of the pages with H1, H2 and Alt tags that will boost your website ranking.
- urllist.txt, 404 errors page that will improve your website performance and help to get ranked.
- Need to list all the broken links and fix one by one to improve your website performance.
- You need to fix 301 redirection issues to fix duplicate issues and get better ranking on Google.
- You need to create the onsite blog like http://www.yourdomain.com
/blog and keep posting on your website that will help to get cache/index more times on Google. Also, it will help to increase the number of pages for your website and increase traffic to your website.