Off Page Seo is a process of making more and more backlinks and adding relevant content on the website to improve its rank on search engine result page. A backlink is basically submitting the Url of our website on other websites which have high Domain Authority, Page Authority, more traffic etc. With Website rank, we can also create brand awareness, aware people about our products & Services, bring visitors on our sites and increase sale.
Just like On page Seo Activities, we also have to perform certain Off-page activities also but not on the website. Off-page Seo is also known as Off site Seo.
Why is Off Page Seo necessary?
The Internet is very crowded & noisy place. If a user enters a phrase of words on search query related to your website or its services. Google will show him/her thousands of results. It is very difficult for Google to show which link to first. With the help of Off-page SEO, you can improve your website rank and make it on the first page of search engine result page related to that particular phrase of words. So that user can easily visit your website.
As I earlier said Off page is basically for making more and more backlinks. With more number of Backlinks, Google will find out that a various number of websites are containing your website’s link. It will help in improving your website rank as your website name or its services are present on various websites means you are more popular. Google will crawl fresh, plagiarism free, original content fastly and put it on the first page.
List of Seo Off Page Activities:
Here is the list of Seo Off Page Activities which helps in increasing your website rank in the more effective way:
Social Networking Sites: Its another is “ Online Reputation Management “. It basically includes all social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Google and other sites. It plays an important role in building an online reputation and bringing visitors on the website within your niche. Create an account on these sites and promote information about your services through posts, video, images, infographics, blog/article etc.
Blogging: Blogging is one of the favorite activity for all Seo expert for promoting website online. With your blogs, you can keep your visitors updated with your latest blog posts. It gives an ultimate result in making rank higher in search engine by crawling your site frequently ( if the content is original & plagiarism-free). As there are so many people who are not good in writing
As there are so many people who are not good in writing Blog, they hire the guest blogger who writes unique content for them.
Blogging Marketing is a part it. In this, you have to add a link in your comment section and this link is also crawled by search engine. It is also known as “Do Follow “ Blogs.
Forums: You can find various forum sites on Google easily related to your website niche. It is one of the Question/Answering sites. This also in building Brand awareness. Always use “Do Follow “ forums so that you can add the link to your site.
Directory Submission: Directories Submission is used to make more backlinks as there is a large number of Directory submission sites are present on the internet. Sign up on these sites thewebdirectory, einternetindex and choose your category and submit your product information.
Social Bookmarking: It is also an another of making backlink and promoting your product but its advantages are you can submit one or more link on these sites at same time. With improving website rank, you can create brand awareness also. Some of the Social Bookmarking sites are StumbleUpon, Digg, Delicious, Reddit etc.
Video Marketing: Nowadays, people like to view video rather than reading a text. With your attractive video, you can stick people to your website at the longer time. Video Submission sites are YouTube, Vimeo etc.
Business Reviews: First thing customer check the review of that particular website before buying a product. With the help of your friends, relatives & clients, make sure there are reviews on your website. Sites are Sitejabber, Trustpilot
Local Listing: Local listing sites are Google Local, Maps, Yahoo Local, Yellow Pages etc. Local listing helps in promoting your product locally. so that search engine sees your website and fetches its content.
Article Submission: These helps in driving traffic to your website and provide information about a product. Article Submission sites are Ezine, Go Article, Evernote, Idle Experts etc. I know there is a question which comes to your mind is what is the difference between Article and Blog? An article should be written in a symmetrical way whereas you can write a blog in a unsymmetrical way also. Blog drives more traffic as compared to Article.
Other Important Terms:
Google Updates: Penguin, Panda, Humming Bird, Pigeon, Hawk are some of the Google updates. These algorithms play a crucial role in website ranking. Panda is for relevant content, Penguin for the relevant link, Humming Bird for words on search query matches the words present on your content, Pigeon for local listing and last Hawk for Local Seo.
White Hat Seo: Adding relevant content, making proper backlinks come under this technique. You can’t make search engine fool otherwise your website rank gets decreased. Normally people use White Hat SEO and want to improve rank naturally or organically.
Black Hat Seo: Adding Irrelevant content, making backlinks with spam websites, keyword stuffing come under Black Hat Seo. It is basically unethical, your website may get banned also.
Grey Hat Seo: It is the mixture of both White Hat Seo and Black Hat Seo.
Do Follow or No Follow: Do Follow links are those who take part in improving website rank whereas No Follow links don’t take part in website rank improvement. These are basically Html attributes.
Both Off page and On Page Activities are important for improving Website rank. Every activity has its own advantages and contributed its role in increasing rank.