For Banner Ads, Is Banner Designing part of the plan or will have additional cost?

Banner ads designing will typically have additional cost as it is not the part of the business proposal. The Ad words contain designing and implementation of the campaign but designing banners like Flash, Animated GIF, and static JPG requires different expertise keeping the focus on your target audience so that your ad campaign will be a success.
Most effective banners help driving the maximum number of potential customers to your website. Flash/Image banner ads are specially designed to be fully compatible with Ad Words.

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