Digital marketing going to be on top in 2018, so it important to know the latest trends in digital marketing in 2018.
1 – Facebook Chatbots- it can help you get much higher open rates and CTR.
2- Purpose-driven marketing- most of the sales focused marketing campaigns get FAILS because the customer has become smarter so we need to tell them WHY it is important.
3 – LinkedIn is going to be HUGE- it’s a professional storytelling platform and it has a bright future ahead.
4 – Live video- live videos are a great tool to build engagement.
5– Video- More than 500 million people are watching videos on Facebook every day we can take benefit of it through digital marketing.
6 – Social Advertising- it is a kind of “pay to play” but, you can get better results with the RIGHT strategy.
7- Virtual reality (VR)- a memorable experience that can be shared on social media.
8 – Employee Advocacy- invests more in tools and training to educate employees.
Best Digital marketing trends 2018 also include:
- Integrating marketing activities into the customer lifecycle
- The importance of personalization
- Digital transformation
- The growth in mobile and smartphone usage
- Customer engagement strategy
- Integrating different sources of data
- The future of AR in marketing
- Pansexual marketing
- Integrating social messaging apps
- SEO and content marketing integration
- Machine learning and marketing automation
With advancement in technology, Ldsgroup.in has the capability to create innovative campaigns for your business that will integrate the digital world into the real world. Get in touch with the digital marketing experts.