In fact! If your site has a great content and design only then you can get the great number of traffic. But if there is lack of quality content and visitor don’t find the information they are looking for –obviously, they will leave your website instantly.
Nobody has time today and there are many people who are having almost same information which people are looking for, so why they will stay on your page if the information is not sufficient. Hence, Design matter but not more than content.
Therefore, if you want the traffic that visits on your site must stay for a long time and you have to provide the proper information in an interesting way otherwise even your SEO strategies would not give you desired result. SEO or SMO strategies can only bring traffic to a website but only content can ensure their stability. For more information on it, get in touch with the experts.